Marc Ryan, a seasoned professional with over 30 years of experience in the market research industry, has been appointed as the Chief Product Officer (CPO) of YouGov, an international online research data and analytics technology group.

Ryan will be leading YouGov’s suite of audience intelligence, brand tracking and behavioural products, with an initial focus on the company's data products.

His role will involve overseeing YouGov’s product strategy with a focus on customer-centric innovation. He will be setting the long-term product vision across the entire product ecosystem, including cross-product convergence.

Ryan brings a wealth of experience to the role, having previously served as Chief Product Officer at SCUBA Analytics and held dual roles as Chief Data Officer and Chief Product and Technology Officer at Kantar. He also held senior positions at Nielsen.

Ryan will join YouGov on 3 September 2024 and will report directly to YouGov CEO Steve Hatch.

"I’m thrilled to have someone of Marc’s deep experience in data, research, product, AI and leadership join as YouGov’s CPO," said Hatch. "He has a proven track record of customer-centric innovation that delivers data products exceeding users’ needs and expectations. It is an exciting time for the industry as advances in zero party data and AI see clients demanding more from their research. With YouGov’s renowned data products and our unrivalled proprietary data set, we are already market-leading and with Marc’s expertise we will continue to be the innovation leader in the industry."

Ryan also expressed his enthusiasm about joining YouGov, "YouGov has been a pioneer, revolutionising how we gather and analyze data. Joining such an innovative company at this pivotal time is truly exciting. With its best-in-class proprietary panel and game-changing data products like YouGov Profiles and BrandIndex, YouGov has consistently pushed the boundaries of what's possible in our field.

"As we stand on the cusp of new advancements in behavioural data and AI, I'm thrilled to be part of a team that will undoubtedly unlock unprecedented possibilities for our clients. The future of data-driven insights is bright, and I'm eager to contribute to YouGov's continued leadership in shaping it."

YouGov, which has operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, has an ever-growing source of connected consumer data that has developed daily over its 20 years of operation.