Kmart, in collaboration with Dentsu Creative and director, Mitch Kennedy, has unveiled its latest Christmas campaign, putting a spotlight on its gifting and matching apparel ranges.

The campaign, which extends across multiple platforms, aims to simplify the Christmas shopping experience for customers.

The campaign features a 'Merry Matching' family, showcasing printed dresses and shirts, as part of Kmart's festive range. The retailer is positioning itself as a one-stop-shop for Christmas gifts, with offerings for a variety of recipients.

Kmart Australia general manager of marketing, Rennie Freer, said, "We've made shopping for Christmas gifts easier this year, customers will find something for everyone on their list with our range of gifts for someone special, for kids, for the home lover, for the foodie and more. This campaign is packed with offers that represent amazing value, newness, and exclusivity - making gift buying easy this Christmas."

The campaign's extensive reach covers YouTube, OOH, catalogues, radio, social media, digital display, PR and instore.

The creative force behind the campaign, Dentsu Creative, collaborated with a host of partners to bring the campaign to life. Mitch Kennedy directed the campaign, with The Producers handling production. Post-production was managed by Manimal, with VFX Post Production by Cadre. The campaign's music was provided by Final Sound, and photography was done by Wellcom. UM served as the media partner for the campaign.