JOLT, Australia's sustainable digital-out-of-home and electric vehicle (EV) charging network, has joined forces with Swedish electric performance car brand, Polestar, to launch a campaign aimed at celebrating life with an electric vehicle.

The campaign is dubbed 'Electric Living' and aims to debunk the concept of 'range anxiety', a common barrier to EV ownership, utilising a dynamic, data-led approach.

The campaign is split into two parts. The first utilises live, dynamic technology to power a content-led series titled 'Round Trip, one charge'. This series showcases iconic driving trip locations in NSW within a 655-kilometre round trip from relevant JOLT charging/out-of-home sites, highlighting the superior driving range of the Polestar 2.

The second part of the campaign features user-generated content from real Polestar owners, using the hashtag #ElectricLiving. This approach aims to foster a sense of community among EV owners and prospective buyers, while simultaneously showcasing the benefits of electric vehicle ownership.

Johnathan Williams, Polestar's Head of Marketing, said it was delighted to be bringing authentically localised content to JOLT’s Australian audiences.

"Together with JOLT we not only dispel myths of range anxiety but also ignite a passion for 'Electric Living', showcasing the joy of driving a Polestar and empowering prospective EV drivers," he said.

Echoing Williams' sentiments, JOLT's Head of Marketing, Sophie Tyerman, said, "This integrated partnership leverages the aligned values and objectives of Polestar and JOLT, both accelerating the transition to sustainable, electric mobility. The campaign creates relevance and brand love for Polestar in a meaningful way and is a demonstration of JOLT’s unique ability to harness customer insights and deliver engaging campaigns that land with our audiences."

JOLT has recently expanded its Australian footprint via partnerships with Transport for NSW, multiple local councils and land owners, and has also announced plans for further expansion in New Zealand’s Christchurch. This year, JOLT also announced a major deal with Canadian telecommunications company TELUS for 5,000 EV chargers to be rolled out across Canada, and has launched in the UK with chargers now rolling out in London, and thousands planned across the UK in the coming years.