Digital experience software provider, Sitecore, has made two new executive appointments to its regional operations, naming Stuart O’Neill as Area Vice President for Australia and New Zealand, while Zac Lin takes on the same role for Asia.

O’Neill brings with him two decades of experience in systems integration, networking, software sales, and e-commerce across Europe and Asia. His career has seen him hold senior roles at notable companies such as Nortel Networks, Cisco, Fujitsu, hybris, SAP, Coupa, and Digital River. O’Neill's extensive experience, particularly in managing director roles for APAC cloud and e-commerce businesses, will be instrumental in his new role.

Lin, meanwhile, was formerly the head of sales for APAC at database provider PingCAP. He has also worked for enterprise software providers Tibco, Tableau, and Salesforce. His experience in leading sales teams and his knowledge of the software industry will be an asset to Sitecore.

CEO of Sitecore, Dave O’Flanagan, said: “Sitecore has long been committed to serving customers in Asia-Pacific. The region is home to many of the world’s most dynamic and fast-growing organisations. We’re rapidly innovating our DXP and continuously scaling to give these brands’ marketers the power to build digital experiences based on their evolving business needs.”

Sitecore's digital experience platform (DXP) solutions are trusted by global brands such as L’Oréal, Microsoft, and United Airlines. The appointments of O’Neill and Lin will further bolster Sitecore's commitment to serving its customers in the Asia-Pacific region.

President, APJ for Sitecore, Joey Lim, said: “Global brands trust the Sitecore digital experience platform to bring their vision to life. Stuart and Zac will work with our world-class partner ecosystem to support organisations building powerful, differentiated digital customer experiences.”