AAMI has launched a new campaign, 'When our game has its moments', shining a spotlight on the unpredictable mishaps that can occur in Aussie Rules footy, both at the professional and community level.

Created by Ogilvy, the new campaign is the third iteration of a new AAMI brand platform first launched in March. It serves as a reminder of AAMI's longstanding relationship as the official major partner of the AFL and AFLW.

The campaign will rollout across TV, BVOD, streaming, OOH, social, radio, and press live from next week. The campaign was created by Ogilvy Australia, with media handled by OMD and production by Hogarth and Scoundrel.

Ogilvy Melbourne Executive Creative Director, Hilary Badger, said: "Fans have a deep love for AFL – it brings people together with a one-eyed passion that’s unmatched anywhere. But things do go wrong sometimes. Sometimes that thing is a football connecting with your car. That when it’s Lucky you’re with AAMI."

EGM Brand & Customer Experience Suncorp, Mim Haysom, said: "We’re proud of our long association with the AFL and AFLW, and our ability to understand the particular challenges that our customers face, even those created by a wayward footy. We know Australians are less interested in the details of insurance - they just want it to be simple. So they can get back to the game we all love so much."