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Good news on the rise,
A counter to news fatigue,
Hope in every size.
The Daily Aus partners with Intrepid Travel to launch 'Good News' newsletter
Independent youth publisher, The Daily Aus (TDA), has partnered with Intrepid Travel to launch a new newsletter vertical dedicated to 'good news'.
The Good News Newsletter will be delivered every Sunday, highlighting TDA's commitment to integrating positive news into its followers' regular news diet. The initiative is a response to feedback from TDA audiences and aims to build on the publication’s existing good news offering.
TDA’s co-founder, Zara Seidler, said the new vertical is about having a “dedicated space” to platform everyday good news stories. "Having a healthy news diet is about having light and shade. It's about having a grasp on the big stories that matter – politics, conflicts and the economy – while also allowing for an appreciation for all the good out there. When we started The Daily Aus, we made a conscious decision to include one 'good news' story every single day. Years later, that remains one of TDA's most defining features, and we're ready to scale that up," she said.
The Good News Newsletter is designed to provide an antidote to news fatigue experienced by young people. It will feature a variety of stories, from cutting-edge scientific discoveries to everyday people doing good things. The product joins TDA’s existing daily news vertical and a recently launched Sports newsletter, with the first edition to go out on Sunday, August 11th.
Intrepid Travel’s Chief Customer Officer, Leigh Barnes, said: "We are proud to partner with The Daily Aus to deliver some much-needed ‘good news’ to young Australians. Intrepid is on a mission to create positive change through the joy of travel, because when done right, we believe that travel can be used as a force for good. Through this collaboration, we aim to inspire young people to make a positive impact with their travel and empower them to experience all the goodness the world has to offer!"
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