Owner-operator of apartment-style hotel suites, Meriton Suites, has appointed digital consultancy G Squared to lead its digital strategy, paid media, and search engine optimisation.

The appointment follows a competitive pitch and aims to support Meriton Suites' ongoing hotel growth and drive online bookings, including their online shop. G Squared was selected based on a comprehensive digital strategy aimed at delivering a substantial performance uplift with an integrated approach, leveraging both paid and organic tactics based on market and business needs.

"The hotel accommodation sector is an incredibly competitive one and as the leader in hotel apartments Meriton Suites has ambitious objectives to further strengthen its digital footprint while continuing to drive direct bookings to its portfolio of properties. We are delighted to be working with such an iconic Australian hospitality brand and will bring our specialist technical expertise to ensure they remain the destination of choice for holiday and business travellers," said director at G Squared, George Photios.

Meriton Suites has been in the apartment-style hotel accommodation for over 20 years, with 23 locations and 6,204 hotel suites located across Sydney, Brisbane, Canberra, Melbourne and the Gold Coast. This is the latest business win for G Squared, following its appointment by leading online marketplace, Gumtree, to drive search and deliver improved customer experiences after a multi-agency pitch.

"G Squared demonstrated a strategic understanding of our business needs and a strong track record in partnering with digital facing consumer brands. We look forward to working with them to deliver on our goals across the year ahead," said national marketing manager, Meriton Suites, Miriam Nagib.