Zeno Australia is expanding its creative design capabilities and has appointed Jim Michell to its senior leadership team, in a move the agency said underscores strong growth in the region.

The expansion will allow Zeno's clients, including Abano Healthcare, Motorola, and Yorkshire Tea, to access a broader suite of creative design services, augmenting the agency's integrated communications campaigns.

The new additions to the agency's offerings include graphic design, illustration, animation, and digital applications.

"The expansion of our creative services allows us to build on the work we have been delivering for our consumer, tech and financial services clients across PR, social media and digital channels, offering increased convenience and the cohesive thinking that we provide as a truly integrated agency," Sarah Littlefair, Managing Director of Zeno Australia, said.

In a newly created role, Jim Michell will lead the agency's Purpose & Impact practice as Director. Michell brings a wealth of experience to the role, with a 25-year career spanning journalism, media relations, and marketing. He was a founder and managing director of an integrated PR and marketing agency, which he sold earlier this year.

"Jim joins us at an exciting time of growth for Zeno Australia as we expand our team in Sydney and Melbourne, particularly given his experience and passion for purpose and impact work, very much a focus area for us and our clients as we head into 2024," Littlefair commented.

Zeno, which celebrated its 25th anniversary in 2023, recently refreshed its brand identity. The firm boasts a global workforce of over 800 employees, and the latest moves signal a continued commitment to growth and innovation in the Australian market.