Experience agency George P. Johnson (GPJ) has announced significant changes to its leadership team including one promotion and a new production recruit.

Gavin Link, who has been instrumental in building GPJ's live production capabilities in Australia and New Zealand (ANZ) over the past two and a half years, has been promoted to Director of Live Production, Asia-Pacific (APAC). Link brings over 20 years of global experience to the role.

"I am thrilled to step into the role of Director of Live Production, APAC,'" Link said. "With GPJ's stellar reputation for delivering best-in-class experiences, I am eager to contribute my extensive global experience in producing large-scale shows. Together, we will elevate our technical production, show producing, production design and broadcast capabilities to create unforgettable shows and set new standards in the industry."

In another key appointment, Trish McNamara returns to GPJ to assume the role of Head of Integrated Production for GPJ ANZ. McNamara, with over 15 years' experience in event, marketing and operations across client and agency roles, is expected to bring a fresh perspective to the team.

"I am honoured to step into the role of Head of Integrated Production," McNamara said. "GPJ has a reputation for pushing boundaries and delivering innovative campaigns, and I look forward to leading the Integrated Production team in creating experiences that drive results for our clients."

Christine Mills, Managing Director, GPJ ANZ, expressed her delight at the new appointments.

"We are delighted to welcome Trish as our new Head of Integrated Production and congratulate Gavin on his well-deserved promotion to Director of Live Production APAC," she said. "Their combined expertise and passion for creating impactful experiences will undoubtedly contribute to GPJ as we dream, design and deliver extraordinary experiences for our clients."