Eagle Eye, a leading SaaS business providing loyalty, personalised promotions and omnichannel marketing solutions, has announced a partnership with Indian AIaaS (AI as a Service) company, Neophyte.ai. The collaboration will leverage Neophyte’s product 'Sentinel', which tracks the profile and behaviour of consumers in a retail outlet by leveraging real-time visual intelligence.

By combining Sentinel with Eagle Eye’s real-time personalised marketing solutions, the AI-enabled technology can deliver real-time engagement that directly leverages a customer’s context and potential purchase intent. Eagle Eye's AIR Wallet allows retailers to understand customer preferences and habits, enabling personalised offers and promotions.

Neophyte's Sentinel, powered by Amiware, transforms brick-and-mortar retail operations with advanced Visual AI, enhancing customer experiences and store operations. Neophyte’s Amiware Solutions are empowering over 1000 brands, 500+ stores, and 5+ major metro-warehouses across India.

Eagle Eye's AIR platform is currently powering loyalty and customer engagement solutions for enterprises worldwide, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group.

Jonathan Reeve, Vice President APAC, Eagle Eye, said, "Whether it’s our tools or Neophyte’s, with the amount of data it’s now possible to harvest and analyse – in real time – about consumers is incredible. The retailers that use our solutions already have masses of data about what any individual loyalty program member is interested in before they enter a shop. Now, retailers can combine our solutions with the one provided by Neophyte to get even more granular insight into what somebody walks into a particular store, on a particular day, at a particular hour, is inclined to purchase."

Anurag Sahoo, CEO & Co-Founder of Neophyte, added, "Neophyte’s strategic partnerships and close technology integrations with complementary SaaS platforms like Eagle Eye help us to truly make each customer’s in-store journey personally tailored for them."