Nine's CEO, Mike Sneesby, has announced the company's advertising revenue from its Paris 2024 Olympics coverage has exceeded expectations, reaching over $140 million, $5 million more than initially predicted.

In a note to staff from Mike Sneesby to Nine staff this morning providing an Olympic update, the CEO said broadcast and 9Now coverage combined has reached 10.5M average daily viewers and the first week of the games saw 9Now record the highest weekly BVOD reach of any broadcaster since VOZ commenced (Dec 2021) - reaching over 6M viewers.

"We made a commitment to put our audiences and advertisers first with Olympics Games and Paralympic Games coverage of an unprecedented quality and scale and we are delivering on that promise," he said.

"Before the games commenced, I let you know that we had secured $135 million in advertising revenue for the Paris Olympic and Paralympic coverage. That figure has now increased to more than $140 million as our sponsors and advertising partners have embraced Nine’s platforms and coverage."

Nine radio's round-the-clock coverage from Paris has also received positive listener feedback, with audio streaming audiences up more than 25% year on year.

"At Nine radio our round-the-clock coverage from Paris has garnered unprecedented positive listener feedback, with audio streaming audiences up more than 25% year on year. This is a great indicator of how people are tuning in to our radio broadcasts," Sneesby said.

Stan Sport has also seen record viewing numbers and subscribers reaching unprecedented levels. "These results show we are delivering for our loyal Australian audiences and our advertising partners like never before," Sneesby said.

Metro publications and the AFR have delivered outstanding coverage since the Opening Ceremony, with Olympic coverage becoming the most read topic across Nine's mastheads and driving a significant increase in subscribers.

The results come despite a five-day strike by Nine publishing staff over ongoing pay disputes, protection against AI, and diversity concerns, the company's coverage of the Olympics has been well-received.

"There is no better example of how we are fulfilling our Purpose at Nine:'We shape culture by sparking conversations, challenging perspectives, and entertaining our communities. We bring people together by celebrating the big occasions and connecting the everyday moments. Australia Belongs Here.'" Sneesby concluded.