The Seven Network has announced the launch of a new Commercial Data and Programmatic team, a merger of the existing Programmatic and Commercial Data groups. The team will be led by Dean La Rosa, previously Seven’s Head of Commercial Data. Other team members include Commercial Data Manager Emily Smith, Programmatic Partnerships Manager Sam Pearse, and Commercial Programmatic Manager Juan Gervasio. The team will report to Network Digital Sales Director Rachel Page.

The new team will focus on data, tech, and programmatic trading. This move follows the launch of Seven’s Advanced Advertising division in December last year. The Advanced Advertising division is led by Alex Tansley and was set up to lead Phoenix, a total TV trading system. Phoenix brings together the reach and audience of the screens of Seven and 7plus for brands to invest across the capital cities, regional Australia, and digital all in one place. This is the first time dynamic trading has been available for regional markets.

Rachel Page, Network Digital Sales Director, said, "In the almost three years since he joined Seven, Dean has made a real difference to our business. He has been instrumental in accelerating Seven’s product suite across planning, buying and measurement by building 7REDiQ into a market-leading data and insights platform, onboarding and commercialising some very successful third-party partnerships and working closely with Seven’s Audience Intelligence team to future proof our ID strategy in the face of many changes across tech and Government policy. In his new role, Dean will focus on the growth of Seven’s digital assets and will be responsible for creating meaningful partnerships through addressable commercialisation and efficient programmatic trading solutions."

Dean La Rosa, Head of the new Commercial Data and Programmatic team, also shared his excitement about the new role, "With the assets, technology and people at Seven, we’re perfectly positioned to deliver the best opportunities for advertisers who rely on us every day to create impactful experiences with their customers. I’m excited to take on this new responsibility, building on already great partnerships among our agency, technology and data partners, not just for now but as part of our very exciting strategic plans and innovation for the future."