Publicis Sapient has launched PS Hummingbird, a joint venture with Tquila. This move is aimed at advancing the digital business transformation company's AI and cloud-based capabilities with Microsoft, in line with its recent acquisitions, including Practia, Corra, and Publicis Sapient AI Labs.

PS Hummingbird is set to offer end-to-end services, encompassing strategy and planning, user experience and process design, data analysis, implementation, testing, training, and ongoing support. The venture is designed to bring AI breakthroughs to every line of business and unlock tailored AI-powered solutions.

Publicis Sapient said the venture is also positioned to capitalise on the growing market for Microsoft Dynamics 365, which is projected to grow by 45% until 2025 and generate $100 billion in consulting services. As a strategic global Microsoft Cloud Solutions Partner with multiple advanced specialisations in AI/ML and App Migration, Publicis Sapient is well-equipped to leverage this growth.

Publicis Sapient CEO Nigel Vaz (pictured), expressed his excitement about the launch. "This will allow us to continue to deliver innovative cloud and AI solutions to our clients across our SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities and help them achieve an operational competitive advantage," he said.

"PS Hummingbird will enable us to harness the power of Microsoft Dynamics 365 and Power Platform, along with the transformative potential of generative AI, and strengthen our position as a trusted partner to our clients in their digital business transformation journey."

James McHugh, Chairman of Tquila, also shared his enthusiasm for the venture, labelling PS Hummingbird its most ambitious project yet.

"This is now the fourth Build Operate Transfer we’ve partnered with Publicis Sapient on and we’re excited to embark on this journey," he said.

Kelly Rogan, CVP, Global System Integrators and Advisory Partners at Microsoft, highlighted increasing customer demand for end-to-end AI-powered services and solutions.

"PS Hummingbird will deliver innovative generative AI solutions built on the Microsoft Cloud," she said. "Publicis Sapient's increased Microsoft Cloud and AI capabilities will empower customers and enhance our alliance."

Publicis Sapient is a strategic global Microsoft Cloud Solutions Partner with multiple advanced specialisations in AI/ML and App Migration and has worked with the vendor for more than 10 years.