The Independent Media Agencies of Australia (IMAA) has ushered in a new era as it announces a fresh Board of Directors, marking the beginning of its fourth year.

The IMAA, a national, not-for-profit industry association for the independent media agency industry, was established in 2020 by five independent media agency directors, including Nick Behr, Dominic Pearman, and Darren McKenzie. These founding directors will step down from their roles at the end of 2023, passing the baton to a new generation of leaders.

The new Board members, elected at the IMAA Annual General Meeting this month, include Jacquie Alley, Chief Operating Officer at The Media Store, who will serve as Chair, and Stephen Fagan, Director at Media Republic, who will take on the role of Treasurer. They will be joined by Phil McDonald, Managing Director at BCM Group, Melissa Roberts, CEO at The Advertising Room, and Angela Smith, Chief Brand Officer at Affinity.

Jacquie Alley, the incoming Chair, expressed her gratitude to the outgoing directors.

"It is impossible to overestimate the impact that Dom, Nick, and Darren have had on the IMAA. From the inception of an idea to create an industry body that represents the independent media agency sector, to what has become an incredible collective voice and positive impact in the industry with more than 160 members. A myriad of industry-leading initiatives has not only shaped, but significantly enhanced our professional landscape," she said.

Behr said he believed the trio are leaving the IMAA in good hands.

"I believe we made a significant impact to many independent agencies over the last four years. I am wholly confident that this legacy of positive change will be upheld by the new board," he commented.

Pearman said he'd enjoyed helping steer the IMAA and looked forward to watching its ongoing progress.

"It’s been incredibly satisfying to see the IMAA take flight over the past four years and to see the independent media agency sector become a strong and united force in our industry, particularly as brands see the value in working with indies," he said.

"It's been an amazing four years being part of the founding members of the IMAA, to see it flourish and attract indie members from all over the country," McKenzie added. "We know the independent media agency voice is stronger as one - and it is also louder and more impactful. Thanks to all the IMAA members for making this organisation what it is and to our valued media partners for their support."