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Revenue jumps high,
Yet trust in ads falls away,
A paradox lies.
Integral Ad Science reports 14% revenue jump
Integral Ad Science (IAS) has reported a 14% increase in total revenue to $129.0 million in its Q2 earnings report, up from $113.7 million in the same period last year. The company's international revenue, excluding the Americas, rose 16% to $40.1 million, up from $34.7 million in the prior-year period, representing 31% of total revenue. Gross profit increased 13% to $101.9 million, up from $89.8 million in the prior-year period, with a gross profit margin of 79%.
IAS has also released its State of Social Report, highlighting concerns around social media advertising. The report found that 82% of consumers have encountered questionable content on social media posts they would rather avoid. Furthermore, 56% of consumers say they are unlikely to purchase a product if its ad appears next to questionable content on their social feed. Additionally, 46% of consumers say the rise of misinformation has made them less trusting of ads on social media platforms.
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