Integral Ad Science (IAS) has broadened its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product to include Facebook and Instagram Feeds and Reels. This move is aimed at providing advertisers with increased transparency into whether their campaigns are appearing next to safe and suitable content.

IAS says its post-bid Brand Safety and Suitability Measurement expansion with Meta enables brands to identify higher-quality media and scale across these platforms. The measurement framework aligns with the Global Alliance for Responsible Media (GARM), providing advertisers with third-party validation with trusted and transparent industry metrics.

"IAS is steadfast in delivering solutions to help marketers measure and optimize performance in dynamic, user-generated social environments like Facebook and Instagram," said Lisa Utzschneider, CEO, IAS (pictured). According to Utzschneider, "This expansion allows brands to identify higher-quality media and scale across these platforms, signifying another important milestone in helping brands enhance brand equity across the entire digital ecosystem."

Samantha Stetson, Vice President Client Council and Industry Trades at Meta, said, "IAS's release of Brand Safety and Suitability Measurement across Facebook and Instagram is a meaningful step forward in our continued work to provide transparency and trust across our advertising ecosystem." She further noted, "Responsible marketing is a top priority at Meta � and we are pleased with our continued partnership to bring this important solution to our advertisers."