The Brandbank Group has appointed full-service digital marketing agency, The Pistol, as its digital media partner following a competitive pitch process.

The agency will manage paid media for Brandbank Group’s multiple fashion, lifestyle, and beauty labels, including Seed Heritage, Commonry, Unison, kikki.K, Fine-Day, and Allkinds. A key part of The Pistol’s paid media strategy will focus on quantifying the impact of long-term brand building while delivering sustainable and profitable revenue streams.

"Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy. We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth," said Brandbank Group GM, Marketing and e-Commerce, Natalie Motta-Reeves.

The Brandbank Group appointment adds to The Pistol’s growing retail client stable, which includes UNIQLO, Purebaby and Liquor Marketing Group. The Pistol, in operation for 11 years, has been helping brands grow through a combination of strategy, creative, and technology.

“Brandbank Group has a deep understanding of brand-building as a long-term investment, and we look forward to being part of that plan for growth. Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering. Its brands are brilliantly designed and carefully curated, with the customer at the heart of every offering – it’s a solid business model, and one we’re excited to strengthen and grow,” said The Pistol CEO, Jaime Nosworthy.

The Pistol, formerly known as Tiger Pistol, has also incubated and sold several proprietary technologies designed to address gaps in the digital media landscape.