Snap Inc., the technology company behind Snapchat, has named Ryan Ferguson as its new Head of Sales in Australia.

Ferguson joins Snap from Google, where he spent more than 16 years, most recently as Director of Mid Market Sales for AUNZ.

In his new role, Ferguson will report to Snap's Managing Director for Australia and New Zealand, Tony Keusgen.

"We are excited to welcome Ryan Ferguson to Snap Inc.," said Keusgen. "Ryan's experience and strategic vision make him a talented Sales leader. With his impressive background in digital media and sales and a breadth of experience - from leading expansions and innovation initiatives, through to the nuts and bolts of AdTech - Ryan brings a wealth of knowledge to our team. His expertise and deep understanding of the digital landscape will pay dividends for our partners, as Ryan puts a laser focus on driving business growth and delivering outstanding results for advertisers of all sizes."

Snap continues to engage with its strong local audience in Australia, with Snapchat reaching 80% of 13-24 year-olds and 75% of 13-34 year-olds across the country. Almost 45% of Australian Snapchatters are 25 years or older, and the app is opened an average of 40 times per day by users. Furthermore, 60% of the app's Australian community interacts with Augmented Reality (AR) Lenses on Snapchat daily.

"I am thrilled to join Snap Inc., as Head of Sales, and step into this incredible opportunity to lead a country sales team at one of the most exciting tech platforms in the game," said Ferguson.

"My goal is to harness Snap's track record in developing innovative, industry leading products, and effective media fundamentals across brand and direct response, to unlock new growth opportunities for partners who want to connect with the 8 million Aussies who use Snapchat every month. I plan to elevate our sales operations, further build out the team and forge impactful relationships with our partners that exceed expectations. I look forward to contributing to Snap Inc.'s continued success and pushing the boundaries of what we can achieve in the Australian market."