Out of Home media company, oOh!media, has expanded its Melbourne portfolio with the acquisition of the landmark West Gate Freeway large format digital site, along with eight additional large format sites.

The West Gate Freeway site is strategically located at the foot of the West Gate Bridge in Port Melbourne and sees upwards of 200,000 vehicles daily. This acquisition is part of oOh!media's Signature Series, a collection of premium digital and classic locations across Australia.

The additional eight large format digital sites are located in Footscray, Sunshine West, Burwood, Ringwood, Broadmeadows, and South Morang. Over the past 12 months, oOh!media has added 23 digital and four classic large format sites in Melbourne, representing a 53% increase in its large format digital portfolio in the city.

Chief commercial operating officer at oOh!media, Robbie Dery, said: “Acquiring the premium West Gate Freeway large format digital site, along with eight additional digital sites, reflects our ongoing investment to deliver unparalleled visibility for advertisers across Melbourne. Strategically located on a major arterial road, the West Gate Bridge site, together with the other sites, ensures that brands achieve maximum exposure and presence, reinforcing our dedication to making brands unmissable.”