Innocean Group Australia has secured the brand strategy, creative, and media account for global fleet management solutions and connected transportation platform, Geotab, following a competitive pitch process.

Innocean's consolidated remit will combine consultancy, AI research product TBX, strategy, creative, and media excellence. Lowercase, Innocean Group Australia’s consultancy company, has been selected to lead the research for Geotab to measure and bridge the gap between the ANZ and Southeast Asia B2B strategy. Lowercase uses advanced AI tools like TBX to deliver in-depth insights with the scale and speed of surveys, supporting businesses in strategic decision-making.

APAC Marketing Lead at Geotab, Lia Geraissate, said: "We are excited to work with Innocean and lowercase to elevate our brand and optimise our strategies. The combined expertise of both agencies will help us better understand our markets and deliver superior value to our customers. This partnership is a significant step forward in our mission to lead the fleet telematics industry in innovation and customer satisfaction."

CEO of Innocean, Jasmin Bedir, said: "We are thrilled to partner with Geotab and bring our expertise in brand strategy, creative, and media to support the company’s growth ambitions in the fleet telematics sector. Creating impactful and innovative messaging that resonates with diverse audiences across APAC is something we’re passionate about."

Head of Media at Innocean, Kathryn Furnari, said: "We are excited to be leading the media strategy and buying for Geotab across the ANZ and Southeast Asian markets. Our true end-to-end thinking, supported by rich, AI-enabled research and consulting, will ensure we deliver targeted B2B media solutions that drive measurable growth and brand impact."

Managing Director of lowercase, Matt Morgan, highlighted the role of their TBX tool in the partnership. "Our TBX tool will provide the depth of one-on-one interviews with the scale and speed of quantitative research, offering Geotab detailed and actionable insights that measure the gap between markets, business and customers. This research will be crucial in understanding the distinct needs and opportunities within the APAC market, ensuring that Geotab’s strategies are precisely tailored to each region."