Swinburne University of Technology has chosen Principle Media Group (PMG) as its exclusive supplier of media planning and buying services for the next three years.

The appointment follows a comprehensive process aimed at enhancing Swinburne’s media strategies and delivering value-driven outcomes. PMG, an independent agency known for its innovative approach and strategic expertise, was selected for the task.

The partnership will focus on integrating offline and online media channels, including search and paid social. The collaboration aims to navigate the complexities of the modern learner journey in a rapidly evolving media ecosystem.

"We are impressed by PMG’s strategic approach and their understanding of our distinctive brand promise to create the next gen now, and overall vision for Swinburne to bring people and technology together to build a better world. We look forward to working closely to leverage cutting edge digital and data-driven capabilities, elevate our media campaigns and enhance our visibility in the market," said Carolyn Bendall, Swinburne’s Chief Marketing Officer.

This appointment follows Swinburne’s long-standing relationship with Initiative Media, who had managed Swinburne’s media planning and buying since 2015.

"We feel enormously privileged in partnering with Swinburne University of Technology as they continue to push the boundaries of technology, innovation and entrepreneurship in further education. Navigating this complex learner journey in an ever-changing media landscape is an incredibly exciting prospect, and one we feel well prepared for. We can’t wait to get started with the team," added Peter Toone, PMG’s Managing Director.