Nine's broadcast of the Olympic Games Paris 2024 has reached 14.8 million Australians across the first four days of the games, with Channel 9 and 9Gem the primary delivery channels, accounting for almost 75% of the total audience.

24/7 coverage of the Olympics on Channel 9 and 9Gem has reached 12.2 million Australians. On Day 3, prime time on Channel 9 and 9Gem delivered a 61.6% share of People 25-54 and a 67% share of People 16-39 across the 5 City Metro. The first three days achieved a National Total TV Reach of 14.8 million, with Nine delivering its highest reach in VOZ history across live broadcast, live streaming and on demand television.

9News also delivered a Total TV audience of 1.6m and its highest 9Now audience ever with a massive 212,000 people watching on 9Now. 9Now is delivering incremental reach of close to 20% and 50% of the 9Now audience is under 40.

"The Olympic Games are proving the power of Total TV. The audiences are huge. No one can argue that the most powerful place to advertise is across live broadcast, live streaming and on demand television," said Michael Stephenson, Nine’s Chief Sales Officer.

"The live broadcast audiences are the foundation, delivering 75% of our Total TV audience. 9Now is delivering incremental reach of close to 20% and 50% of our 9Now audience is under 40. Nine and 9Now are the super couple. The best of broadcast and the best of digital."

For Stephenson, the numbers were a shining example of how Total TV was providing connection to all forms of audiences.

"The best part of this is, this isn't an Olympics thing. This is a television thing. Total Television is here. If you buy the platforms together it will deliver better results than social video," Stephenson said. "If you are an advertiser, you should be increasing your investment in live broadcast, increasing your investment in live streaming and increasing your investment in on demand TV. Those that are, are getting better business results."

Pictured: Jess Fox