Adam Sadler has resigned from his position as Director of Media Sales at SBS after a tenure of six and a half years. Jane Palfreyman, SBS Chief Marketing and Commercial Officer, will assume temporary leadership of SBS Media while the company recruits a new Director of Media Sales.

During his time at SBS, Sadler led several innovative market initiatives, including SBS On Demand's opt-out for advertising in certain categories and SBS's Beyond 3% initiative. These efforts have contributed to the growth of media spend in the First Nations media sector. Sadler also spearheaded the broadcaster's commercial digital transformation strategy, shifting the digital business from a handheld to a programmatic operating model. This strategic shift has significantly grown digital revenues over the past six years.

"In recent years, the SBS Media team has made sure it always punches above its weight," said Palfreyman. "A lot of that has been due to Sads and the SBS Media leadership team's focus on crafting a successful strategy which put SBS On Demand at the heart of our commercial offering."

Palfreyman also expressed her gratitude for Sadler's contributions to the company, stating, "I want to thank Sads for his significant contribution to the business going back 15 years. He leaves SBS Media in a very strong space with a world-class team delivering excellent outcomes for our clients."

Looking ahead, Palfreyman is optimistic about the future of SBS Media, adding, "We have a really strong leadership team at SBS Media and I look forward to working more closely with this exceptional team."

Reflecting on his time at SBS, Sadler said, "SBS Media has truly been a force in the market in recent years. We have shown how SBS is a force for good at the intersection of public and commercial media. We have led the market in the shift to digital video, but we have also led on other key areas such as responsible advertising and investment in First Nations media."

Sadler also expressed confidence in the senior team he leaves behind, stating, "The senior team is in a really strong position and now is the right time for me to move on to new challenges."

In addition to Palfreyman's temporary leadership, Keiran Beasley, National Sales Manager - TV and Digital, Lee Callagher, National Manager - Operations and Digital Product, and Kate Young, National Manager - Cultural Connect, will be elevated in their roles.