Accor Plus, a premium hotel loyalty subscription programme, is marking its 30th anniversary with the launch of a new campaign titled 'Get Away With It'.

The campaign, developed in partnership with Sydney-based creative agency john+john, aims to highlight the value Accor Plus members receive when staying at Accor hotels throughout the Asia Pacific region.

The benefits of the Accor Plus programme include a free night's accommodation, up to 50% off dining and stays, access to member-only events, and exclusive entertainment and sporting experiences. The campaign includes a 30-second TVC, as well as media across radio, digital, and social platforms.

In partnership with global digital marketing agency iProspect, the campaign's digital footprint will aim to boost new member growth and awareness in Australia. Accor Plus members can enjoy benefits at over 1,000 hotels, resorts, and apartments across Asia Pacific, including Sofitel, Movenpick, Pullman, Novotel, Peppers, Mantra, and more.

"Accor Plus is a premium hotel travel programme but it's never stuffy or elitist. We wanted to capture the essence of a member-only, VIP club while flavouring it with a hint of tongue-in-cheek irreverence. The programme is for savvy travellers seeking more value and experience from their travel spend, and 'Get Away With It' encourages members to take advantage of its benefits. We're thrilled with the collaboration between john+john and Accor Plus, landing on a strapline that feels well-known, reflecting our mutual belief that travel should be unforgettable," said Matt Strempel, Creative Director at john+john.

Renae Trimble, Accor Plus CEO for Asia Pacific, said the vision is to be the most loved hotel loyalty subscription programme in the Asia Pacific.

"For 30 years, we have worked tirelessly to create the best hotel travel loyalty membership in Australia, always ensuring our members feel valued and receive outstanding service from Accor Plus. With our new campaign, 'Get Away With It' we are wanting to continue to educate travellers on how they can get more with Accor Plus through exceptional experiences and outstanding travel and hotel stays," she said.