View.com.au, a product of View Media Group (VMG), is set to launch its Autumn campaign this week, following a successful product testing and brand establishment period in October and November.

The platform offers a unique service, allowing users to search all 10 million properties in the market, regardless of their sale status.

"View.com.au is doing things differently; to offer a complete view of the market with all 10 million properties, whether they're for sale or not, able to be searched from the one environment has never been done before. We’re excited by what we’ve learnt during the launch period and the consumer response to the product to date. But we’re only just getting started," said Jordy Catalano, Chief Product Officer at VMG.

In preparation for the Autumn campaign, the company has made several enhancements to its product. These include improved homepage search, enhanced 'See All' functionality, continuous vertical scroll for properties on search results, improved map functionality, and a focus on lead generation for vendors and agents.

"Like with all new product launches, once we get volumes of users on the site we start to learn more about what consumers want. This has fed an exciting product road map, with many enhancements in place in time for the Autumn campaign but with many more still to come," added Catalano.

The Autumn marketing program will run until early June, featuring a property eagle as the lead and some tactical extensions due in April. "The Autumn marketing program will run through until early June with our property eagle as the lead with some tactical extensions due in April," said Paul Tyrrell, Chief Marketing Officer at VMG.

The marketing program has received a strong early response, with 92% of people surveyed having a neutral or positive response to View as a result of the advertising. "Like the product, the marketing program aims to do things differently and early response to the campaign has been very strong with 92% of people surveyed having a neutral or positive response to View as a result of the advertising," Tyrrell noted.

Agent partners of View are already seeing the results of the new platform, particularly with the premium listings.

"Agents are at the core of everything we do. It's early days but it's really pleasing to see such strong results for our agent partners, particularly the results for the premium listings. Though it is free to list on view.com.au, we’re showing the true value our premium products have in terms of driving page views and enquiry, which will only grow as we build our audiences," said Trent Casson, Managing Director of Residential at VMG.