Arcare Aged Care has unveiled a fresh TVC, 'Threads', developed by Bundy Agency targeting potential staff, elders, and their families in a bid to break away from traditional aged care advertising.

The latest work features a whimsical narrative that underscores the significance of a robust aged care team. The spot, directed by Olivia Altavilla for Eric, Tom and Bruce, was completed in a fortnight and stars a mix of professional talent and Arcare staff.

Altavilla said she was drawn to the project by the script's emotional resonance.

The TVC showcases the interior design of Arcare Balnarring, a high-end aged care residence, as a silent character. Arcare, one of Australia's largest aged care providers, boasts over 50 residences with amenities such as cinemas, cafés, private dining, and ensuite suites.

'Threads' premiered on Christmas Eve and will continue to air during the Australian Open, supported by a large-scale media campaign.