Integrated communications and marketing agency, Anthem, has announced key promotions within its leadership team. Johnny Shaw has been elevated to the role of General Manager, while Sarah Geel has been appointed as Head of Integrated Communications.

Shaw, who joined Anthem in 2019, will now oversee day-to-day operations, business development, client strategy, and the evolution of Anthem's service offerings. Shaw has over 20 years of experience across various sectors including insurance, banking and finance, transport and infrastructure, technology, healthcare, and government.

"Johnny's appointment marks a crucial step in Anthem's growth strategy. His proven leadership and deep understanding of our industry position him perfectly to drive operational excellence and client satisfaction," said Anthem’s Chief Executive Officer, Carolyn Kerr.

Shaw said he was thrilled to take on the role and to contribute more significantly to the agency's success.

"I've witnessed Anthem's commitment to pushing boundaries and achieving excellence since I joined in 2019. As General Manager, I look forward to furthering our operational efficiency, developing high-functioning teams, and ensuring Anthem remains a leader in integrated communications to benefit our clients,"he said.

Geel, who has been with Anthem for nine years, will now oversee integrated accounts including corporate and marketing communications, digital marketing, social media, advertising, and paid editorial content. Geel has a proven track record in developing award-winning marketing communications for major brands, including a five-year tenure at Vodafone New Zealand.

"Renowned for her ability to devise and execute complex campaigns that achieve meaningful objectives, Sarah's nine-year journey with Anthem has been marked by impactful collaborations and outstanding results. Her extensive experience and track record position her as a key driver of Anthem's continued success and the ongoing evolution of our integrated communications activity," Kerr added.

Geel also shared her excitement about her new role. "Anthem has been my professional home for nine years this week and I'm thrilled to take on the challenge of Head of Integrated Communications. This role allows me to leverage my experience to lead dynamic teams in creating innovative communication strategies for our clients."

Looking ahead, Anthem plans to introduce additional specialist services through team leaders and strategic joint ventures.

"These strategic promotions underscore our commitment to innovation, growth, and client satisfaction. Anthem will continue to set new standards in integrated communications, delivering stellar work through high-functioning teams and innovative communication strategies and implementation," Kerr concluded.