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Web Player Version 4,
LiSTNR's new audio door,
For all to explore.
LiSTNR amplifies user experience with launch of latest web player version
Southern Cross Austereo (SCA) has unveiled the latest evolution of its LiSTNR Web Player, promising audiences a clearer, faster, and more personalised user experience.
The newly launched Version 4 is designed to enhance the user experience by allowing LiSTNR content to be consumed online anywhere, anytime, on any device with a browser. It simplifies the process of sharing content on social platforms through posts and direct messaging, as LiSTNR doubles down on its strategy to create a seamless transition between the app and the web, facilitated by a new deep linking capability.
SCA Executive Head LiSTNR Product & Technology, Chris Johnson, said: "The new LiSTNR Web Player, together with the updated LiSTNR App, creates a seamless user experience across a wide range of devices. The personalised platform makes it easy for audiences to find their favourites or continue where they left off. With the fully signed-in Web Player, advertisers can leverage our first-party data to achieve the same exceptional campaign performance they’re already experiencing on mobile."
For advertisers, the LiSTNR Web Player Version 4 presents an opportunity to build its addressable audience by accelerating the transition from unknown to known users. LiSTNR, which boasts more than two million signed up users, provides first-party data that delivers highly measurable advertising opportunities.
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and sport, creating a new audio destination for all Australians. The platform is available across a broad array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa, and Android TV.