The 2024 AFL Grand Final, broadcast by the Seven Network, reached an impressive 6.09 million Australians on Saturday, making it the most-watched program of the year according to the network.

The Grand Final saw the Brisbane Lions triumph over the Sydney Swans, capturing a total TV audience of 4.024 million, including 655,000 on 7plus Sport. The viewership on 7plus Sport was up 44% on 2023, marking a significant increase in audience engagement.

"Following one of the most unpredictable AFL seasons in recent memory, what a fitting finale it was. Chris Fagan, who is one of the best people in the industry, has overcome so much through his entire career and has now led his Lions to premiership glory," said Seven Network Director of Sport, Chris Jones.

The 2024 Grand Final was the most-watched AFL Grand Final since 2021 and had more than 20,000 total TV viewers than the 2023 season closer. The AFL Grand Final accounts for two of the top three programs so far in 2024, with the Grand Final at #1 and AFL Grand Final Presentations at #3. The Grand Final, Presentations, On The Ground, and Pre-Match Entertainment were the four most-watched programs in all people, 25 to 54s, 16 to 39s, and grocery shoppers on Saturday.

"The record-breaking number of people who watched the AFL Grand Final on 7plus Sport clearly demonstrates how the addition of AFL and cricket to 7plus will forever change the way Australians watch and engage with sport, and create unprecedented opportunities for our clients and agency partners," saidGroup Managing Director, Seven Digital, Gereurd Roberts.

The 2024 Grand Final captured an 89.9% commercial audience share in its timeslot. From 6 am to 6 pm on Saturday, Seven had an 81.7% audience share. 7plus dominated BVOD viewing on Saturday, with 236.5 million minutes viewed, a 76.7% commercial share of live streaming, and a 73.2% commercial BVOD share.

"The AFL once again proved to be the #1 winter sport for audiences and brands. Seven’s AFL coverage reached 6.09 million viewers, offering unparalleled reach and engagement across all demographics and with AFL now streaming live and free on 7plus Sport in 2025, it’s set to grow even further," said Seven National Television Sales Director, Katie Finney.

Excluding the Grand Final, the Final Series reached 8.5 million people, with the two preliminary finals reaching more than 3 million people each.

"In a fantastic story for football in Australia’s northern states, we are thrilled to have captured every corner of the nation on Australian sport’s biggest day," said Seven’s Head of AFL and Sport Innovation, Gary O’Keeffe.

The launch of 7plus Sport allows every Australian to live stream for free AFL matches and the best international and domestic cricket on home soil. Seven Network is part of Seven West Media, one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing, and digital.