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Posted 30/08/2024 8:23am

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Six Black Pens joins Bupa,
Partnership blooms, ink flows,
Healthcare stories grow.

In partnership with
Salesforce

Six Black Pens joins Bupa's agency roster, expanding two-year partnership

Independent strategic and creative communications agency, Six Black Pens, has confirmed its reappointment to Bupa's refreshed agency roster, alongside lead creative agency CHEP Network.

The agency has been working with the health insurance business for the past two years, via Bupa's Corporate and International teams, tackling a range of strategic and creative challenges. Their latest campaign for Bupa, titled 'We’re here for you', targets international students, visitors, workers, and universities.

Bupa appointed CHEP Network as its new creative agency of record earlier this month, marking the end of a three and half year relationship with indie creative agency Thinkerbell. Six Black Pens was named as a supporting agency on the roster, alongside Scooter and 2045.

Six Black Pens Director Chris Tappenden said: “We’re excited to be able to build on what has already been a great working partnership with Bupa and to expand beyond our existing relationships to other parts of the Bupa ecosystem.”

Bupa Health Insurance Marketing General Manager, Naomi Driver, said: “As we continue to evolve our brand and vision, we wanted to refresh our approach to how we work with our creative agencies. Our new network brings together a tight suite of agencies who will understand us, our brands and our customers intimately and work with us to collaborate on some exciting future projects.”

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