The Australian Defence Force (ADF) Careers has launched a new integrated brand platform titled 'Unlike Any Other Job'. This initiative aims to highlight the positive impact ADF personnel make in Australia and overseas, as well as the personal and professional benefits of a career in the ADF. The campaign was produced by COLLIDER and directed by Rupert Sanders, showcasing a range of candid moments from the world of ADF personnel. It highlights the broad capabilities and state-of-the-art equipment and technology used by the ADF daily.

ADF Careers was launched last year, uniting the Navy, Army, and Air Force under one employer recruitment brand. The new brand platform will be launched across Australia with hundreds of touchpoints spanning TV and cinema, 3D OOH, digital audio, digital, social and events. The campaign works in conjunction with the revamped candidate website that went live in April, providing candidates with information to decide what type of role might suit them best.

James Wills, creative director at VML, the leading creative company behind the campaign, said, "When working with Defence Force personnel and listening to their stories, one thing becomes clear: it really is a job unlike any other. It’s a career full of purpose that offers extraordinary experiences, and it was a privilege bringing this campaign to life with Rupert, the team at COLLIDER, and Photoplay photographer, Adam Ferguson."

Fiona Boughton, Defence Force Recruiting’s General Manager, Marketing, added, "We know that young Australians want a career with purpose and be able to make a real contribution to the world around them. This campaign really highlights the many ways in which people can make a difference to themselves and to their country. The ADF is a unique and rewarding and we are looking to attract people with a diverse range of skills and experiences."

Thomas Tearle, chief executive officer, VML Australia & New Zealand, expressed pride in the campaign platform. He said, "This is a campaign platform we are extremely proud to bring it to life in partnership with the ADF Careers team. It encapsulates our advertising mission: to show that an ADF career is unlike any other and has something to offer Australians, enabling them to make an impact both personally and professionally. The campaign itself will have a huge impact and we’re looking forward to building on it over the coming months."