Twitter trials Shopping in new e-commerce play

News 30 Jul 2021 - 2 min read

Twitter trials Shopping in new e-commerce play

By Sam Buckingham-Jones - Senior Writer

Online retailers will be able to display their products on a module underneath their profile information.

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Tags: social media e-commerce big tech

Twitter is looking to get into the e-commerce game, piloting a shopping feature that allows users of the social platform to search, find and purchase products entirely within the ecosystem of the app.

What you need to know:

Twitter is trialling a Shopping Module for online businesses that allows users to buy products directly within Twitter.
This pilot is a way to “explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them”, Twitter says.

Twitter has started trialling an e-commerce feature that allows users buy from retailers directly through the platform.

Known as Twitter Shopping, the company announced a US-only pilot for a small group of online stores, including gaming retailer Game Stop and travel brand Arden Cove.

Online retailers will be able to display their products on a module underneath their profile information. Users can click on a product and purchase through the in-app browser – without having to leave Twitter.

“[This feature] allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them,” Bruce Falck, Revenue Product Lead at Twitter, wrote.

The pilot will be for around 12 brands in total in the US and will be an option for businesses with Professional Profiles, a tool that allows publishers, organisations and businesses to display specific information about themselves on their profile.