JCDecaux, IMAA share first Reconciliation Action Plans

News 30 May 2022 - 4 min read

JCDecaux, IMAA share first Reconciliation Action Plans

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Tags: Indie media agencies JCDecaux

As National Reconciliation Week gets underway, both out of home company JCDecaux and the Independent Media Agencies of Australia (IMAA) have released their ‘Reflect’ Reconciliation Action Plans. It’s the first of four stages of plans they can produce, with key education, diversity and spending initiatives underway.

What you need to know:

JCDecaux and the IMAA have launched Reconciliation Action Plans today, both ‘Reflect’ stage, the first of the four levels towards making meaningful changes to improving the outcomes for Aboriginal and Torres Strait Islander people.
They have announced key deliverables to achieve this goal, around education, diversity and inclusion.

Out of home company JCDecaux’s ‘Reflect’ Reconciliation Action Plan (RAP) has been endorsed by Reconciliation Australia, the first stage towards making meaningful changes to close the gap in Australia.

The Reflect RAP is the first of four levels – Reflect, Innovate, Stretch and Elevate – that allow organisations to develop and build on their levels of commitment to reconciliation. JCDecaux started working on its first RAP 12 months ago, Australia and New Zealand CEO Steve O’Connor said.

“We acknowledge our work is on lands that Australia’s First Nations peoples have been living on for millennia,” he said.

The company launched its RAP on the first day of National Reconciliation Week 2022, which goes from 27 May to 3 June. It committed to 34 deliverables, around the areas of relationships, respect, opportunities and governance, and said it would work with the industry to promote NAIDOC Week and other Aboriginal and Torres Strait Islander groups and events.

The organisation commissioned Indigenous artist Brooke Sutton from the Kalkadoon people – from the Mount Isa area in Queensland – to create an artwork.

The Independent Media Agencies of Australia (IMAA), the industry association representing the indie media agency, also launched its Reflect RAP today, announcing it would direct 10 per cent of its 130+ members’ spend on Imparja Television’s channels towards Kings Narrative, a social enterprise improving the lives and outcomes of Aboriginal men.

There is also a Reconcilation Hub with education and learning, a RAP Committee, and a special indigenous logo designed by Dixon Patten from Bayila Creative.

The IMAA's ultimate aim includes creating pathways and job opportunities for Aboriginal and Torres Strait Islander peoples into media.