Bohemia names new CEO after Brett Dawson tapped for M&C Saatchi global role

News 30 May 2022 - 3 min read

Bohemia names new CEO after Brett Dawson tapped for M&C Saatchi global role

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L-R: Outgoing Bohemia founder and CEO Brett Dawson and incoming CEO Paul Hutchison, former CEO of Wavemaker UK.

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Tags: bohemia m&c saatchi

Paul “Hutch” Hutchison will join Bohemia later this year as CEO, after Brett Dawson was tapped to build M&C Saatchi’s media and commerce division. M&C Saatchi has recently agreed to a takeover offer from communications group Next Fifteen.

What you need to know:

Wavemaker UK CEO Paul Hutchison has been named new CEO of Bohemia Australia, after founder Brett Dawson was tapped to build M&C Saatchi’s new media and commerce capability.
He joins later this year.

Wavemaker UK CEO Paul Hutchison has been named CEO of Bohemia Australia, after the agency’s former boss and founder, Brett Dawson, said he would move to the UK to take up a broader role in the M&C Saatchi group.

Hutchison, who has been head of Wavemaker UK for four years, will be responsible for the management and growth of Bohemia Group and will sit on the Executive Team of M&C Saatchi Group AUNZ leading media and commerce. He will move to Australia and join the team later this year.

The beauty of the country, the unique approach of the people I met during the process and the opportunity to deliver real growth in innovative ways was very hard not to get excited about,” Hutchison said in a statement.

He worked with BGL Group, BMW Mini Group, IAG (British Airways), UK Government and Netflix.

In March, Dawson announced he would be moving to London to build M&C Saatchi’s media and commerce division. The UK network is looking to bring creative, media and commerce together, and Dawson will begin in the role come September.

Earlier in May, M&C Saatchi agreed to a deal to be purchased by digital marketing group Next Fifteen for £310 million (A$546 million), after repeatedly rejecting offers from its top shareholder, Vin Murria.

Next Fifteen is a larger communications group with a market value of about £1.2 billion. M&C’s shares soared almost 35 per cent to 222p after the announcement.