Married at First Sight (MAFS), the popular reality TV show, has announced ten new sponsors for its 11th season, which recently premiered on Channel 9 and 9Now. The premiere episode attracted a national reach of nearly 2.5 million viewers, demonstrating the show's continued appeal.

The new sponsors for this season include Uber, HBF, Snaffle, Snooze, Chemist Warehouse, Cocobella, Chery, Simon Curwood Jewellers, and Shark Beauty Australia. Each sponsor will be integrated into the show in unique ways, showcasing their products and services to the MAFS audience.

Uber will promote their Uber One campaign, with integration including Uber Ride and Uber Eats throughout the season. HBF, in collaboration with Nine’s creative solution division Powered Studios, will launch an integrated TVC featuring the HBF quokkas sneaking into a MAFS Commitment Ceremony.

Online store Snaffle will sponsor Viewer Polls that appear as participants strut into Dinner Parties, as well as a social series featuring the best ‘struts’ of the week. Snooze, Chemist Warehouse and Cocobella will have key billboard placement. Chery is the official car supplier; Simon Curwood Jewellers is the official ring supplier/jeweller and Shark Beauty Australia will supply their Flex Style Air Styling & Drying System.

Returning sponsors include KFC, Nestle and Stan. KFC is in its 8th year of sponsoring MAFS, highlighting the long-term partnerships the show has been able to foster.

"It is fantastic to again see so many brands align with MAFS and further extend their sponsorships through wonderfully clever, bespoke TVC's which will feature within the series. This heeds the vast amount of brand studies conducted by Gemba for our valued partners that ‘TVC's tailored to align with a sponsorship deliver higher levels of engagement and brand recall’." said Sarah Stewart, Powered’s Director of Content Partnerships and Client Experience.

In 2024, MAFS plans to bring a fresh take on the series with a more diverse cast of brides and grooms, including the oldest ever participant, and a same-sex couple.