UnLtd, the industry’s social purpose organisation, is launching an appeal for auction item donations to raise funds for children and young people impacted by the bushfires.

The initiative offers a different way to give back and allows the industry to raise funds by donating items and experiences that will be auctioned off at UnLtd events throughout the year.

“Like the rest of the nation, we’ve been deeply saddened by the bushfire crisis,” said Chris Freel, CEO of UnLtd.  “Having to evacuate and drive through the smoke and red skies in Merimbula, I’ve seen first-hand the devastating impact the fires have had on the communities across Australia. It was scary as an adult and I can only imagine how frightening it is for the children living in these areas.

“What has been incredibly positive though is the response – so many individuals and organisations have given so generously to the various fundraisers. UnLtd is all about giving our industry the power to help - but there’s only so much you can give as donations so we wanted to find a way for our industry to help beyond just cash donations."

The industry is asked to donate items and experiences, such as tickets to concerts, conferences, sporting events, holiday accommodation, unique gifts, items or services through an online form or by contacting nina@unltd.org.au. The items will be auctioned off at UnLtd events throughout the year, starting at the Big Clash event taking place in Sydney on 13 Feb and Melbourne on 27 Feb.

The funds generated from all the auctions at UnLtd events during 2020 will go towards critical programs helping children and young people in the regions heal from the trauma of the fires.