Mi3's podcast partner Southern Cross Austereo (SCA) has struck a partnership with Spotify to include PodcastOne’s Australian podcasts on Spotify's platform. SCA said it will also consider partnering with other distribution platforms to increase reach.

The Spotify deal sees more than 70 PodcastOne series - including Hamish and Andy, Mark Howard’s The Howie Games, The Mentor with Mark Bouris and Mi3's weekly podcast - initially made available with more to follow.

“We are delighted to be partnering with Spotify to expand the distribution of PodcastOne’s Australian titles – ensuring stronger reach, accessibility and discovery for both our podcast creators and consumers alike,” said SCA CEO, Grant Blackley. “We recognise Spotify’s reach and value and look forward to working closely with their Australian team. SCA will continue to look at additional future platforms to improve PodcastOne’s distribution where commercial terms are appropriate.”

Spotify Australia & New Zealand managing director, Karen Lawson, said: “Spotify’s goal is to continue leading the streaming revolution by providing the best in audio content, customised for our listeners and accessible on-demand, on any device, everywhere. That revolution started with music and continues with podcasts, and we could not be happier to welcome PodcastOne’s amazing line-up of audio content to our platform in 2020.”