PayPal and Guzman y Gomez have reportedly seen the largest increase in Word of Mouth (WOM) Exposure in Australia for the month of June, according to data from YouGov Brand Index.

The proportion of people discussing PayPal and Guzman y Gomez saw an uplift of around five percentage points during the four-week period.

PayPal recently announced the integration of cryptocurrency exchange CoinSpot into its online trading platform. This allows users to move funds between their PayPal wallet and CoinSpot account in real time. This development could be a contributing factor to the increased WOM Exposure.

Meanwhile, Guzman y Gomez recently made its debut on the Australian Securities Exchange (ASX), attracting significant investor interest as its share price rose 36% from its issue price after the first day of trading.

PayPal’s WOM Exposure scores rose from 21.0 on 8 June to 26.3 by 30 June, while Guzman y Gomez’s grew from 9.8 on 1 June to 15.0 by 30 June. WOM Exposure is a Brand Index metric that measures the percentage of people who have spoken with their family or friends about a particular brand in the previous two weeks.

P&O Cruises also saw its WOM Exposure climb 4.9 points from 9.7 on 3 June to 14.6 by 30 June. YouGov Brand Index collects data on thousands of brands every day, with WOM Exposure scores based on a four-week moving average.

YouGov is an international online research data and analytics technology group with operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific.