Liana Dubois named first Nine CMO

News 29 Jun 2022 - 3 min read

Liana Dubois named first Nine CMO

By Sam Buckingham-Jones - Deputy Editor

Nine's Director of Powered, Liana Dubois, has been promoted to Chief Marketing Officer.

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Tags: Liana Dubois Nine Mike Sneesby

Liana Dubois, the Director of Nine's Powered division, has been named as the company's first Chief Marketing Officer. She'll report to CEO Mike Sneesby, and starts on July 11.

What you need to know:

Liana Dubois has been named as Nine's new Chief Marketing Officer - a newly created role.
She starts from July 11.

Nine has promoted Liana Dubois to the newly-created role of Chief Marketing Officer, effective from July 11.

Dubois, currently the Director of Powered - Nine's full-service creative team - will be responsible for all of Nine's marketing and brand strategy, driving revenue across television, radio, publishing and digital.

She has more than 25 years' experience, joining Nine in 2013 as Director of Sales – Sydney.

Nine CEO Mike Sneesby said in a statement: “Liana is an exceptional media executive who has been pivotal in Nine’s evolution to the media company it is today. She is widely respected by her clients, industry peers and colleagues alike, and I couldn’t think of anyone more qualified to lead Nine’s marketing strategy and further accelerate our digital growth”.

Dubois said: “I’m thrilled to be taking on the role of Chief Marketing Officer... Nine’s strategic transformation has been significant, and I'm looking forward to continuing our digital transformation by leading a gifted team of marketers, influencing the cultural significance of Australia’s Media Company."