Australian health insurance company, AHM, has partnered with Val Morgan Cinema to launch 'Feel Good Fridays' across HOYTS Cinemas, offering its customers a a 2-for-1 ticket deal.

The campaign, which was launched in conjunction with dentsu media company Carat, runs through to October 18 2024. It will enable AHM customers to log into their account to purchase the tickets. Tickets can also be purchased at HOYTS cinemas’ point of sale by using an AHM ‘in-cinema code’

Senior Executive at AHM, Sally Haydon, said: "We’re proud to be partnering with HOYTS and provide our customers with other valuable benefits as part of their health insurance with ahm. We believe in the importance of taking time to unwind and relax, which is so important for your overall health. We hope our customers take advantage of this exclusive offer and turn an ordinary Friday into a Feel Good Friday."

The partnership extends across all 48 HOYTS locations nationwide, featuring prominent in-foyer and on-screen presence as well as extensive coverage on the HOYTS website.

Director of Sales, Marketing and Content at HOYTS, Stephanie Mills, said: "At HOYTS, we're dedicated to creating moments of joy and entertainment, and this partnership enables us to extend that mission to ahm members. We're thrilled to collaborate with ahm on this exciting initiative and look forward to providing their members with unforgettable moviegoing experiences."

Director of Strategy and Marketing at Val Morgan, Paul MacGregor, said: "This 2-for-1 ticketing partnership between HOYTS and ahm is a strategic alignment, offering a perfect solution to not only reward existing ahm health insurance members but also attract new customers to join. Feel Good Fridays serve as a prime opportunity to connect ahm members with Australia’s favourite cultural experience, and we are excited to bring this partnership to life."

Managing Director at Carat, Richard Lehocz, said: "ahm are so committed to improving both the general and financial health of all Australians and this partnership speaks to these values. Australians love the movies... and personally speaking, heading out to see a movie with family or friends is just such a great way to relax and unwind."