SEEK has teamed up with MythBusters' Jamie Hyneman for a two-part online content series titled 'Busting Myths: The SEEKRET to Finding Better Job Matches'.

The series, developed with creative agency Adhesive, forms part of SEEK's revamped 'SEEK and You Shall Find' brand platform and aims to debunk common job-hunting myths revealed by SEEK research.

The first episode tackles the widespread belief that 'you can't get a job without experience', a notion held by 78% of Australians according to SEEK research. In this episode, Hyneman collaborates with YouTuber and digital creator Alex Apollonov (I Did A Thing) to challenge this myth.

The second episode addresses the belief that 'it’s not what you know, it’s who you know' when it comes to landing the right job, a belief held by 66% of Australians according to SEEK research. In this episode, two 'job seekers' compete for a delivery driver role in a dynamic obstacle course at Calder Park Raceway in Melbourne.

The series will be shared with earned media and via SEEK’s owned digital and social channels (TikTok, YouTube, Facebook and Instagram).

"We launched our refreshed brand platform with the SEEKRET campaign in May 2023, focusing on showcasing SEEK’s power to help job seekers find the right job," SEEK Chief Marketing Officer, Maryanne Tsiatsias, said. "We’re excited to launch the next phase of the SEEKRET with Jamie Hyneman of MythBusters fame, which puts our commitment to providing Australians with better job matches than ever before into overdrive."

Adhesive Managing Director, Michael Maurice, said the team was looking for an idea that generated "talkability and shareability".

"When we looked at the data it became clear that many job seekers want to find a shortcut to their success, so we knew there was something powerful in tapping into job hunting misconceptions to get Australians really thinking about what it takes to land the right role," he said.

"It was good to be back in Australia, and in front of the camera, to put some common misconceptions about the job hunting process through their paces," Hyneman said. "Armed with insights from SEEK, I was able to come up with tangible experiments that serve as metaphors for important aspects of the job hunting process and reach a verdict."