Global appliance brand KitchenAid has appointed Avenue C as its media agency, following a competitive closed pitch.

Avenue C will now handle all media planning and buying for KitchenAid, a brand known for its quality kitchen appliances and owned by Whirlpool Corporation.

"We are so excited to be working with the team at Avenue C. It is clear that they have a deep level of knowledge and passion for media and we are looking forward to working with them as we bring KitchenAid to even more kitchens across Australia and NZ," said Bec Edwards, Marketing & E-commerce Director ANZ at KitchenAid.

Melissa Mullins, Managing Partner at Avenue C, echoed Edwards' enthusiasm. "We are thrilled to be working with such an iconic brand. Who doesn’t want one of those beautiful mixers on their counter top?! The KitchenAid team have already achieved amazing things and we cannot wait to grow the business even further."

Mi3 understands KitchenAid previously had Hyland as its full-service agency across media, creative and digital.