Taco Bell has extended its 'Feed the Beat' program to Australia, following successful launches in the US and UK. The initiative supports emerging artists by providing Taco Bell vouchers and spotlighting their talent.

Australian bands such as Speed, Tiffi, Blusher and Stand Atlantic have already participated in the program, with the later using the program's support during their recent US tour.

Chief Marketing Officer of Taco Bell Australia, Andrew Howie, said: “We are incredibly proud to bring Taco Bell’s Feed The Beat program here and support the vibrant local music scene."

'Feed the Beat' aims to connect bands with fans and vice versa, and also offers artists the opportunity to have their music featured in Taco Bell commercials. Since its inception in 2006, 'Feed the Beat' has supported over 2,000 artists and bands in the US.

"We’re stoked to be part of Taco Bell’s Feed The Beat program - having their support means the world to us, and we’re grateful for the endless supply of tasty tacos and Crunchwraps fueling us on tour,” said Miki Rich from Stand Atlantic.

Armani White, a 'Feed The Beat' alum, expressed his excitement about the program's expansion. “It’s crazy to see Taco Bell is bringing Feed The Beat to Australia! This program has been all about lifting up new artists, and it’s cool to see it expanding beyond the U.S.,” he said. “I’m excited to see Taco Bell add some flavour to the scene and can’t wait to be back in Australia to grab a bite with everyone down under!”