Boost Mobile has appointed WiredCo as its new lead paid media agency following a competitive pitch process.

The agency will be responsible for managing all paid media, SEO, and affiliate marketing for Boost Mobile, with the aim of supporting the telco's growth as one of the fastest-growing in Australia.

WiredCo's remit for the brand includes Brandformance, a strategy that combines brand building with performance marketing. The agency offers full-service paid media, SEO, and affiliate management, from strategy through to implementation and optimisation.

Boost Mobile will be utilising WiredCo's latest MarTech solution, FuseBox, which includes a collection of owned and third-party tools aimed at enhancing media buying and management capabilities. FuseBox includes WiredBuys, WiredCo's own agnostic media buying solution, and WiredPredicts, a proprietary tool that predicts performance outcomes with over 95% accuracy.

"We are super excited to be partnering with Boost Mobile, who not only share our ambitions but also happen to be a group of outstanding humans. We couldn't be happier we've officially won the work, with our focus from kick off aimed at further growing consideration, whilst also maximising efficiencies across performance marketing," said Founder and Managing Director of WiredCo, Angela Hampton.

Boost Mobile's CEO, Jason Haynes, said: "From the outset we were impressed with WiredCo.'s overall approach, expertise and mindset, and believe they are well placed to help us further accelerate our growth. As a youth-focused brand, we are aligned to their vision and how they can support us to further unlock new growth opportunities heading into 2025 with clear focus and purpose. Their team will play an important role alongside our other partners in further driving consideration as the leaders in prepaid and beyond and we look forward to seeing this relationship develop."