Trusted content increases purchase intent

News 28 Oct 2019 - 1 min read

Trusted content increases purchase intent

By Media release - NewsMediaWorks

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Australian news media reaches nine in ten Australians (94 per cent), or 17.6 million people aged 14+, the latest emma (Enhanced Media Metrics Australia) data for August 2019 shows.

Across measured digital platforms news media reaches 15.5 million Australians, representing 83 per cent of the population aged 14+. Print audiences now stand at 13 million, or seven in ten Australians (70 per cent), choosing print news formats.

“The ability of both print and digital news media platforms to deliver in-depth story telling is why we remain the most trusted media channels in the country,” said NewsMediaWorks CEO, Peter Miller. “NewsMediaWorks’ AdTrust research has proven that trust in content and ads increases consumer intent to purchase, driving news media’s effectiveness.”

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences. As these mastheads add new ways to talk to audiences, they continue to grow their ability to reach Australians at scale (see chart below).