Farm to Fork is first programme out of Dual Entertainment's stable
A new cooking show, Farm to Fork, airing 4pm weekdays on Ten from 11 November, is the first programme out of Dual Entertainment's stable.
Filmed around Australia and co-hosted by new MasterChef Australia judge, author and chef, Andy Allen, along with Michael Weldon and Courtney Roulston, Farm to Fork aims to inspire families to not only cook at home but to also understand more about the produce they are using. Farm to Fork will extend into digital and social media, as well as licensing.
Advertisers onboard include Coles, Jalna Dairy Foods and Red Island extra virgin olive oil.
Content creation outfit, Dual Entertainment, was set up earlier this year by experienced media professionals Darren Anderson and Rikki-Lee Lacco.
"We are thrilled to present Farm to Fork to Australia. Dual Entertainment was built to create and distribute innovative, high-quality content across multiple platforms and this project is the epitome of that," said Anderson.
"Andy, Courtney and Michael have helped us create a truly informative, entertaining and beautifully-filmed product that is the ideal addition to 10’s weekday afternoons," said Lacco. "We can’t wait for viewers to engage with Farm to Fork on the television screen and beyond."