Dentsu Group Inc. has revealed that its international business Dentsu Aegis Network will now operate under the dentsu brand.

The international business will operate alongside its business in Japan and will unite more than 66,000 people globally within the dentsu brand. This will allow all dentsu employees to deliver on the group’s philosophy of true client-centricity through Open Teaming – the concept of all employees realising innovation for clients from anywhere.  

The move marks a new chapter for the business, following the arrival of Wendy Clark earlier in September as Global CEO.

Wendy Clark, Global CEO, Dentsu International said: “This represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.”

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.