What you need to know:

• Cartology, Woolworths’ retailer media business, will be the exclusive media partner for BIG W from July.
• BIG W has 176 stores and has 18 million website visits a month. The partnership will involve a new digital screen network, expanded in-store point of sale products and new online advertising on bigw.com.au.

Woolworths’ retailer media arm, Cartology, is extending its remit to take on the BIG W brand, adding a suite of in-store digital screens, and hiring Sophie Hicks Lloyd as its new Head of Client Partnerships and Sales.

From July 1, Cartology will provide all retailer media services for BIG W, both on its website and at new assets – a new front of store digital screen network, in-store point of sale products and the web inventory. They’re expected to be working in market across the brand’s 176 stores by September 2022.

“It's no secret that retail media is a growing industry. BIG W is a much loved brand for Aussie families and our partnership is an important step in expanding our Everyday Needs proposition to enable brands to connect with those BIG W customers,” Cartology’s Managing Director, Mike Tyquin, said.

Amanda Lunn, BIG W’s Commercial Director, said the partnership with Cartology would improve how the business interacts with its customers.

“We’re excited to work closely with the team at Cartology to make a real difference for families as BIG W becomes famous for our family favourites in apparel, all things baby and kids, celebrating family moments and everything home,” she said.

Hicks Lloyd joins from Network 10, where she was Digital Sales Director. 

BIG W reports two million transactions in its stores and 4.2 million visits to its website each week – 18 million visits a month.

Retailer media is on track to eclipse predictions of $1 billion a year in revenue by 2025 well before then.