What you need to know:

• Uber Eats has recruited The Wiggles and Simon Cowell as part of its latest campaign.
• Created with Special Group Australia, it is the latest version of the "Tonight I'll Be Eating" platform.

Talent show judge Simon Cowell has returned to Australian TV screens, joining Australia’s well-known children's entertainment group The Wiggles as part of Uber Eats’ latest iteration of its ‘Tonight I’ll Be Eating’ platform.

Created in partnership with Special Group Australia, the campaign features Cowell starring as the ‘Grey Wiggle’, the latest member of the family-favourite band.

Throughout the campaign Cowell is seen bringing his acid tongue and harsh feedback to the group.

The campaign is now in its fifth year after it debuted in 2017 with stars including Naomi Watts, Beau Ryan, Sophie Monk, Hamish Blake, Andy Lee, Rebel Wilson and Boy George.

Since then, the now world-famous brand platform has gone on to win over 40 awards across the globe with campaigns running in over nine different markets. 

The campaign will run across TV, out-of-home, radio, social, digital and owned channels with more Wiggles characters set to appear in upcoming featurettes, including fan-favourite Henry the Octopus.

"The Wiggles are an Aussie institution and Simon was the perfect person to join the band as The Grey Wiggle," David Griffiths, Head of Marketing, Uber Eats ANZ said.

"The campaign builds from week-to-week across all forms of traditional, digital and social media so keep an eye out for some amazing collaborations and VIP appearances.“