Choreograph: WPP consolidates GroupM and Wunderman data units into new 'privacy first' agency

News 28 Apr 2021 - 1 min read

Choreograph: WPP consolidates GroupM and Wunderman data units into new 'privacy first' agency

By Staff writer

Ryan Menezes: First party data play.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: WPP GroupM Choreograph Wunderman Thompson

WPP launches new 'privacy first' global data company which combines Wunderman Thompson and GroupM data units. It's called Choreograph.

What you need to know:

New global data agency combines GroupM and Wondetman Thompson data units
Walgreens Boots Alliance is a launch client

WPP has launched a new global data company which it claims will take a 'privacy first approach. The firm has rolled together it GroupM specialist data units with that of Wunderman Thompson.

The resulting agency, Choreograph will focus on first party data - and WPP is touting first party data management as a service - as well as analytics, data driven creative, media and AI-driven optimisation.

Walgreens Boots Alliance is a launch client.

“Choreograph helps our clients’ first party data take centre stage, enabling future identity solutions that drive business growth and authentic creative and consumer experiences that improve media and marketing effectiveness," said GroupM Australia Chief Technology & Transformation Officer, Ryan Menezes. "Our open, flexible approach ensures that we can deliver on our core belief that clients - with consumer permission - should own and maintain absolute control over their first-party data.”